LaMar Rudd leads outside sales for American Sanitary Products, where he drives growth and oversees every sales initiative the company runs.

Thirty years in this industry teaches you what a customer actually needs, and LaMar built his career on paying attention. He is less interested in moving product than in understanding the problem in front of him, then matching the right solution to it. That approach is why so many of his accounts have stayed with him for years. Clients don't stick around for a catalog. They stick around for the person who picks up the phone and gets it handled.

He holds a bachelor's degree in Business Administration from Monmouth College.

Ask him what he's proudest of professionally and he'll point to the relationships. Ask him outside of work and the answer comes faster: his wife of 29 years and their two sons.